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STRATEGIC COUNSEL & COMMUNICATIONS
We answer the “For what? So what?” of every communications strategy to define realistic goals and measures of success. Our approach is to work collaboratively with clients to identify the decision-makers and opinion leaders who influence the issues. With target audiences defined, we use research to develop or refine messages, identify the most credible messengers, and ascertain the most effective ways to reach audiences.

RESEARCH & ANALYSIS
We understand the power of data and believe that the most effective strategies are rooted in research. We use research to inform our recommendations for strategic communications, hone your messages, and measure your results. We conduct qualitative research through key informant interviews and media analysis, have strong data collection and analysis skills, and have expertise and extensive experience in conducting public opinion polling and focus groups.

BRANDING, IDENTITY, & MESSAGING
We develop brands and identity suites that communicate an organization’s mission and vision. We create names, logos, taglines, briefings and pitches that communicate a promise and build loyalty. Based on research, we develop succinct, effective messages and back these up with relevant data, testimonials, and other persuasive arguments. We also identify strategic, credible, and influential messengers to help you make your case more effectively.

GOVERNMENT & PUBLIC AFFAIRS
By analyzing the policy landscape, we put your issue and concerns into the broader context. We research pending and possible legislation, analyze the media dialogue surrounding your issue, and help identify advocates, allies and opponents to strategically position your agenda.
i.e. also helps associations and organizations meet their policy advocacy goals by creating effective outreach and policy hearing materials.

MEDIA RELATIONS & SERVICES
No agenda can be successful unless policymakers and other influencers see and hear about the issue in the right media marketplace. We advise clients about ways to get the media’s attention for your issue. We provide media audits, daily media monitoring, earned media writing and pitching, and press conference coordination and materials. We also offer media planning and buying services and media/public speaking trainings.

COLLATERAL & NEW MEDIA MATERIALS
We create collateral materials that effectively convey your messages, mission, and research. We write compelling, research-based copy and produce well-designed materials, including websites, fact sheets, brochures, tool kits, and reports. We also produce video/visual media, social network profiles, and other new media products that effectively connect your organization to desired audiences.