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i.e. uses multifaceted research strategies to help clients
create goals, objectives and messages for strategic communications.
We have expertise and extensive experience in conducting both qualitative
and quantitative research for clients, including:
- Public opinion polling
- Key informant interviews
- Focus groups
- Media audits
- Youth surveys
| Message Development
& Testing |
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i.e. develops research-based and tested
campaign messages, branding strategies, logos, and taglines.
| Public Education
Campaign Plans |
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i.e. creates, implements, and evaluates
broad-based, long-term communications plans targeted at change agents
working at the grassroots level and state and local opinion leaders.
Public education campaigns encompass strategic actions, media plans,
communications materials, educational events, and other activities
designed to change public opinion and public policy.
i.e. incorporates researched goals,
objectives and messages into plans that detail strategic action
steps, media strategies, communications materials, educational events,
and other activities to get results.
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